FieldEdge Academy by Initiativenet

Build capability through practice, not presentations.

B2B teams learn the method, practice decisions under pressure, apply practical tools to real work, and leave with outputs managers can use.

Explore programs Start with The Hunt
25+ years Each co-lead's B2B sales and customer experience practice.
EN · FR · ES Every program delivered in English, French, and Spanish.
6 programs One capability each, on a single delivery method.
20+ organizationsneeds source Unsourced — supply a figure you can substantiate, or this stays off the public site.
1,000+ learnersneeds source Unsourced — supply a figure you can substantiate, or this stays off the public site.
What capability do you need?

Six programs, each building one commercial capability.

The Hunt and The Deal Room build sales discipline — creating and closing qualified opportunities. The Journey and The Campaign build marketing discipline — reaching and converting the right customers with evidence, not guesswork. The Pipeline and The AI Workflow strengthen either team's own work, from a CRM both teams can trust to AI-augmented tasks. Together, the six programs give sales and marketing a shared foundation to align on.

Sales

Create and close qualified opportunities with commercial discipline.

Sales hunting program
The Hunt

The Hunt helps B2B sales teams identify the right targets, create relevant outreach with AI-assisted research, qualify real business potential, and secure the next step with CRM-ready discipline.

Core skillsTargeting, outreach, and qualification.
Final outputA manager-ready qualified opportunity summary.
E-learning Live Online Simulation Seminar
View The Hunt Hunt Toolkit Hunt 1-pager
Negotiation program Now available
The Deal Room

The Deal Room helps B2B teams prepare, anchor, and close negotiations with discipline: planning positions and limits, trading concessions instead of giving them, rehearsing objections against an AI simulator, and protecting both margin and relationship.

Core skillsPreparation, trade-off management, and objection handling.
Final outputA deal-ready negotiation strategy for manager review.
E-Learning Live Online Simulation Seminar
View The Deal Room Deal Room Toolkit Deal Room 1-pager
Marketing

Reach and convert the right customers with evidence-based campaigns and experience.

Customer experience management program
The Journey

The Journey helps managers, marketers, sales teams, service leaders, CX teams, and transformation groups read customer signals with AI-assisted summarization, map the experience, prioritize moments that matter, and turn insight into measurable action.

Core skillsRead signals, map reality, and move to action.
Final outputA manager-ready CX action brief and governance canvas.
E-Learning Live CX Decision Simulation Field Seminar
View The Journey Journey Toolkit Journey 1-pager
Digital marketing program In development
The Campaign

The Campaign helps marketing and commercial teams plan digital campaigns that move real customers: defining the audience, mapping the funnel, planning content and channels with AI-generated variations, and reading performance data to decide — not just report.

Core skillsAudience targeting, content and channel planning, and performance analysis.
Final outputA launch-ready digital campaign plan.
Campaign 1-pager
For Sales or Marketing

The Pipeline and The AI Workflow aren't tied to one team — sales or marketing can each take them on to work faster and share a CRM both teams trust.

CRM adoption program Now available
The Pipeline

The Pipeline helps commercial teams make the CRM the single source of commercial truth: capturing and qualifying every lead, converting leads into opportunities with discipline, managing stages that reflect reality, and keeping data clean enough for AI to work on.

Core skillsCapture and qualify, pipeline management, and data discipline.
Final outputA CRM-managed lead-to-opportunity pipeline.
E-Learning Live Online Simulation Field Seminar
View The Pipeline Pipeline Toolkit Pipeline 1-pager
AI-augmented work program In development
The AI Workflow

The AI Workflow helps business teams move from occasional prompting to reliable AI-augmented work: framing tasks, prompting with intent, evaluating outputs critically, and integrating AI into repeatable team workflows.

Core skillsPrompting, critical evaluation, and workflow integration.
Final outputAn AI-enhanced work process.
AI Workflow 1-pager
The FieldEdge Method

Training doesn't end when the workshop ends.

Every program runs on the same six stages. We diagnose the team's current practice, build the common language, rehearse decisions under pressure, apply the tools to real work, reinforce them through coaching, and measure what changed.

  1. DiagnoseMap the practice, set the baseline
  2. LearnBuild the common language
  3. SimulateRehearse decisions under pressure
  4. ApplyUse the tools on real work
  5. CoachReinforce after the room empties
  6. MeasureRead the baseline again
How the method works
See the difference

A workshop is an event. A method is a system.

A good session produces energy in the room. Two weeks later the calendar fills, the old habits return, and nobody can say what changed. The method exists to close that gap — not by adding more content, but by putting practice, application, and evidence around it.

Traditional training

  • Starts with content the vendor already had.
  • Practises on generic cases, if it practises at all.
  • Ends when the room empties.
  • Leaves behind slides and good intentions.
  • Has no way of knowing whether it worked.

FieldEdge

  • Starts with a diagnosis of how your team works now.
  • Rehearses the real decisions under pressure, then applies the tools to your own accounts.
  • Continues through three coaching sessions in the weeks that follow.
  • Leaves behind a manager-ready output and the tools that produced it.
  • Ends by reading the baseline it started with.
Capability pathways

Programs combine into a capability, not a course list.

Most teams start with one program and add the next once the first has been applied to real work. These are the sequences that build on each other.

Revenue

Create qualified opportunities, close them without giving away margin, and keep the pipeline honest enough to forecast from.

  • The Hunt
  • The Deal Room
  • The Pipeline

Ends withA qualified pipeline your managers can review, forecast, and coach against.

Customer growth

Read what customers are actually telling you, fix the moments that matter, and reach the right ones with evidence instead of guesswork.

  • The Journey
  • The Campaign

Ends withA CX action brief with an owner and a KPI, and campaigns aimed at what the evidence showed.

AI-augmented work

Move from occasional prompting to AI the team can rely on — framing tasks, judging output, and building it into repeatable work.

  • The AI Workflow
  • AI steps inside every program

Ends withWork processes where AI is used with intent and its output is checked, not trusted blindly.

Internal only — not deployed to the public site. Placeholder content. This section needs real, attributable customer quotes with a name, title, and organization, plus at least one case with a measurable before/after. Nothing here is real.
Customer evidence

What changed for the teams that ran it.needs source

Cases, testimonials, and measured results from organizations that completed a program.

"Placeholder — a specific, results-focused quote in the customer's own words, naming what changed."

Name requiredTitle, Organization

"Placeholder — ideally a manager describing what the team does differently now, not how much they enjoyed the session."

Name requiredTitle, Organization

"Placeholder — the strongest version cites the baseline number from the kickoff and the same number after coaching."

Name requiredTitle, Organization
For L&D leaders

Built to survive procurement, scaling, and the following quarter.

The questions an L&D team asks are not the ones a participant asks. These are the answers, up front.

Customization

An included 60-minute discovery call calibrates every program to your market, your CRM, and your commercial motion. Deeper work — bespoke cases, integrating your own customer data — is scoped separately rather than assumed.

Measurement

The baseline is written down in the kickoff call, and the final coaching session reads the same numbers back. You get a before-and-after on your own metrics rather than a satisfaction score.

Scaling

Self-paced e-learning builds the shared language across as many people as you need. Live simulation and the seminar run in cohorts capped at 12 so everyone actually practises.

Governance

Every tool leaves with the team, and the programs end in an artifact a manager can act on — an opportunity summary, a CX action brief with an owner and a KPI, a managed pipeline, or a negotiation strategy.

By Initiativenet

Designed for teams that need practice, not just content.

FieldEdge Academy packages commercial strategy, customer experience thinking, learning design, and facilitation into practical programs teams can actually use after the session ends.

Pilot

Start with one team. Measure what changes.

A pilot runs the full method with a single team: the discovery call sets the baseline, the team practises and applies the tools to its own work, and the final coaching session reads the same numbers back. You decide what to scale from evidence, not from a satisfaction survey.