We use AI, and we would rather say so plainly than let you assume otherwise. This page sets out where we use it, what a person is still accountable for, and what we will not do with it.
Where we use AI in our own work
- Research and analysis — gathering and summarising market, account and customer-signal material, testing arguments, and checking our own reasoning.
- Content production — drafting and editing program material, exercises, and the copy on this website, including its French translation.
- Code — writing and maintaining this website, its interactive toolkits, and the simulators used inside the programs.
- Design and visuals — generating and refining diagrams and illustrations.
Where AI appears in the programs
AI is part of what we teach, not only how we work. The Hunt uses AI-assisted account research and outreach drafting. The Journey uses AI-assisted summarisation of customer signals. The Deal Room rehearses objections against an AI simulator. The AI Workflow, in development, is a whole program about using AI with intent and judging its output critically.
In every case the point is the same: AI produces a draft, and the participant is trained to interrogate it before acting on it.
What a person is still accountable for
AI drafts. People decide. Nothing reaches a client, a participant or this website without a named person reviewing it and taking responsibility for it. Where AI has been used to produce something, a human has checked it for accuracy, judgement and fit — and remains answerable for it.
What we will not do
- Fabricate evidence — we do not generate testimonials, case studies, results or credentials. Anything presented as a customer outcome comes from a customer.
- Pass off unreviewed output — we do not publish or deliver AI-generated material that no one has read.
- Substitute AI for expertise — the judgement we are paid for is ours. AI shortens the path to a draft; it does not decide what is right for your team.
Your data
Information you share with us is handled under our Privacy Policy. Where a program involves working with your own accounts, customers or CRM data, we agree in advance what may be used with AI tools and what may not, and we follow your constraints rather than our convenience.
Why we publish this
We train teams to use AI deliberately and to be honest about it. Saying nothing about our own use would sit badly with that. If our practice changes, this page changes with it.
Questions
For anything about this policy, contact us at info@fieldedgeacademy.com.
Last updated: August 2026.