Pablo Gray
Co-Lead, FieldEdge Academy

Pablo Gray, MBA

Founder, Train-inc · 25+ years in enterprise sales & transformation

A Montreal-based sales and transformation leader with 25+ years of high-touch enterprise selling and executive facilitation — building and leading sales teams, closing complex deals, and turning strategy into behavior that customers and employees can feel. His teaching at HEC Montréal keeps the practice sharp.

Focus
Customer-centric strategy, organizational transformation, leadership alignment, employee-customer experience
Current affiliation
Train-inc — Founder
Academic background
MBA, HEC Montréal (1998); lecturer at HEC Montréal since 2005
Languages
French, English, and Spanish
About

Where strategy meets human performance

Pablo Gray is the founder of Train-inc and a co-lead of FieldEdge Academy — a Montreal-based sales and transformation leader whose work connects people, culture, and performance. Over 25+ years of high-touch enterprise selling across North America and Latin America, he has built and led sales teams at Fortune 500 and high-growth companies, closed millions in complex deals, and facilitated strategic planning, leadership alignment, and executive retreats. A longtime lecturer at HEC Montréal, he keeps that commercial experience grounded in disciplined method.

His core belief is that sustainable performance is created where customer understanding and employee engagement meet. Rather than treating customer experience as a design exercise, Pablo helps leadership teams break down silos, align marketing, sales, operations, and service around a shared understanding of the customer, and translate strategy into everyday behaviors — using the correlation between employee experience and customer experience as a practical lever for growth, loyalty, and engagement.

He is also a co-lead of FieldEdge Academy, bringing that same strategy-to-behavior discipline into practical B2B training — live role-play, applied team development, and coaching built to change how commercial teams actually work, not just what they know.

Speaking & Facilitation

Topics

  • Customer Strategy — customer understanding over targeting
  • Organizational Alignment — customer and employee orientation
  • Employee-Customer Correlation — symétrie des attentions
  • Strategic Planning — from plan to deployment
  • Leadership & Team Mobilization
  • HR as a Performance Lever — engagement, OKRs, accountability
  • Retail Strategy & Customer Experience
Strategy & Transformation

What he leads

  • Strategic Planning & Deployment — executive retreats, brainstorming sessions, and alignment seminars that turn plans into shared priorities.
  • Organizational Transformation — connecting strategy, structure, systems, talent, and culture around the mission.
  • Customer & Employee Experience Models — authored and deployed across two continents, linking employee engagement to customer outcomes.
Distinctive strengths

What sets his work apart

Customer and employee centricity in one frame

His most differentiated theme isn't customer experience alone — it's the idea that customer performance and people-centered culture reinforce each other, useful wherever CX depends on frontline engagement.

Strategy-to-behavior translation

Strategic planning, retreats, training, and alignment seminars position him to help leadership teams move from strategy documents to shared behaviors and operating rhythms.

International and multilingual credibility

Facilitates in French, English, and Spanish, with work spanning Canada, the U.S., Mexico, Europe, the Middle East, South America, Africa, and Asia.

Teaching and facilitation depth

Over 20 years teaching at HEC Montréal, plus MBA-program teaching internationally, gives him credibility as an educator and facilitator, not only a consultant.

Customer-Centric Strategy Organizational Transformation Leadership Development Executive Alignment Customer Experience Employee Experience Strategic Planning Corporate Training Facilitation Executive Retreats Retail Strategy HR and Performance
FieldEdge Academy

Practical B2B training, built on the same evidence-first thinking

Pablo co-leads FieldEdge Academy with Sol Tanguay — bringing strategy, leadership alignment, and customer-centric transformation depth into programs teams can actually use.