Stage 01 — Mission Brief

The Engine:
Use-Case Finder

Pick the AI use cases worth piloting before you write a single prompt.

< 30 minutes Solo or team No AI tool needed Module 1 · then the Prompt Lab

You have a list of AI ideas. That is not the same thing as having use cases. In this sprint, you will receive six fictional AI ideas built around your own marketing work, read each one against value, data, feasibility, and risk, and commit to the two worth piloting first.

Good AI marketers do not automate everything that moves. They pick the task that deserves AI, check the data it needs, and keep a human between the draft and the customer.

Start the Sprint

Your mission

1Describe your marketing context: offer, audience, channel, KPI, and data.
2Review six fictional AI use-case ideas from your team.
3Judge business value, time saved, data readiness, measurability, and risk.
4Select the two use cases you would pilot first.
5Compare your call with the recommended shortlist.

Stage 02 — Setup

Describe Your Marketing Context

Enter the parameters of your marketing work. The simulation will build a short field case and six fictional AI use-case ideas around what you market and to whom. All fields are required — and nothing you type leaves this page.

Company or brand

Offer you market

Primary audience

Main marketing channel

Recurring deliverable that takes the most time

KPI marketing is judged on

Customer data you hold

Approved AI tools

Risk tolerance

Tip for facilitators: use the team's real offer and channel. The closer the inputs are to the work, the sharper the debrief conversation.

Complete every field before generating the use-case ideas.

Stage 03 — Use-Case Dossiers

Read the Ideas

Your field case and six use-case dossiers are below. Study them before you commit. A high score signals value — but look past the number: check the data each idea needs, whether you can measure it, and what happens if the AI gets it wrong.

Stage 04 — Pilot Selection

Commit to the Pilots

You cannot pilot six ideas well. Pick the two you would pilot first — the use cases where AI can save real time, stay on-brand, and move the KPI this quarter. Use the Select for Pilot buttons on the dossiers above.

Stage 05 — Debrief & Feedback

How Did You Choose?

Field lesson

Practical reminder

Wrap-up

From AI Ideas to AI Pilots

Three things to carry back into your marketing work:

A demo is not a use case

A good use case is a recurring task with a business goal and a KPI — not the most impressive thing the tool can do.

Data decides feasibility

If the inputs are scattered, personal, or off-limits, the idea is not ready — however simple the task looks.

Keep a human in the loop

The fastest idea on the list is often the one that skips review. Speed without a reviewer is a brand risk, not a time saving.

Next module: Prompt Lab → Score your real use cases in the toolkit →

The Engine:Use-Case Finder