:root {
  --forest: #0D5C45;
  --edge: #1D9E75;
  --field: #5DCAA5;
  --mist: #9FE1CB;
  --ink: #0D1A14;
  --slate: #888780;
  --canvas: #F8F7F4;
  --canvas-white: #FFFFFF;
  --canvas-dark: #0D1A14;
  --border-soft: rgba(13, 26, 20, 0.10);
  --border-card: rgba(13, 26, 20, 0.14);
  --dark-border: rgba(255, 255, 255, 0.18);
  --shadow-lift: 0 4px 16px rgba(13, 26, 20, 0.10);
  --font-display: "Archivo Narrow", "Arial Narrow", sans-serif;
  --font-body: "Plus Jakarta Sans", system-ui, sans-serif;
  --radius-lg: 16px;
  --radius-xl: 24px;
  --radius-pill: 9999px;
  --nav-height: 60px;
  --color-scheme: light;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--nav-height) + 20px);
}

body {
  margin: 0;
  background: var(--canvas);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  overflow-x: hidden;
}

body.nav-open {
  overflow: hidden;
}

img,
svg {
  display: block;
  max-width: 100%;
}

svg {
  fill: currentColor;
}

a {
  color: inherit;
}

a:hover {
  text-decoration-thickness: 2px;
  text-underline-offset: 4px;
}

button,
input,
textarea {
  font: inherit;
}

input,
textarea {
  width: 100%;
}

:focus-visible {
  outline: 3px solid var(--edge);
  outline-offset: 3px;
}

.skip-link {
  position: fixed;
  inset-block-start: 10px;
  inset-inline-start: 10px;
  z-index: 1000;
  transform: translateY(-140%);
  background: var(--edge);
  color: var(--canvas-white);
  padding: 10px 16px;
  border-radius: var(--radius-pill);
  font-weight: 700;
}

.skip-link:focus {
  transform: translateY(0);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.site-header {
  position: sticky;
  inset-block-start: 0;
  z-index: 100;
  background: var(--forest);
}

.site-nav {
  min-height: var(--nav-height);
  width: min(100%, 1240px);
  margin: 0 auto;
  padding: 0 20px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  color: var(--canvas-white);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  min-height: 44px;
  text-decoration: none;
}

.brand-mark {
  width: 34px;
  height: 34px;
  display: inline-grid;
  place-items: center;
  color: var(--canvas-white);
}

.brand-mark circle {
  fill: transparent;
  stroke: currentColor;
  stroke-width: 2.5;
}

.brand-mark path {
  fill: currentColor;
}

.brand-text {
  display: grid;
  line-height: 1;
}

.brand-main {
  font-family: var(--font-display);
  font-size: 24px;
  font-weight: 700;
  letter-spacing: 0;
}

.brand-sub {
  color: var(--mist);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0;
}

.nav-menu {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 24px;
}

.nav-links,
.footer-links {
  display: flex;
  align-items: center;
  gap: 18px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.nav-links a,
.footer-links a {
  color: inherit;
  font-size: 14px;
  font-weight: 500;
  text-decoration: none;
}

.nav-links a:hover,
.footer-links a:hover {
  color: var(--mist);
  text-decoration: underline;
}

.nav-actions,
.button-row,
.section-cta {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 12px;
}

.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid rgba(255, 255, 255, 0.28);
  border-radius: 12px;
  background: transparent;
  color: var(--canvas-white);
  padding: 11px;
  cursor: pointer;
}

.menu-toggle__line {
  display: block;
  width: 20px;
  height: 2px;
  background: currentColor;
  margin: 4px auto;
  border-radius: 999px;
}

.button {
  min-height: 44px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  border-radius: var(--radius-pill);
  padding: 12px 28px;
  border: 2px solid transparent;
  font-size: 15px;
  font-weight: 600;
  line-height: 1;
  text-decoration: none;
  cursor: pointer;
  transition: transform 180ms ease-out, box-shadow 180ms ease-out, border-color 180ms ease-out;
}

.button:active {
  transform: scale(0.97);
}

.button-primary {
  background: var(--edge);
  color: var(--canvas-white);
}

.button-primary:hover {
  box-shadow: var(--shadow-lift);
  text-decoration: none;
}

.button-secondary {
  background: transparent;
  color: var(--edge);
  border-color: var(--edge);
}

.button-secondary:hover {
  background: rgba(29, 158, 117, 0.08);
  text-decoration: none;
}

.button-secondary-on-dark {
  color: var(--mist);
  border-color: var(--field);
}

.button-secondary-on-dark:hover {
  background: rgba(159, 225, 203, 0.10);
}

.section {
  padding: 80px 0;
}

.hero {
  padding: 120px 0;
}

.section-light {
  background: var(--canvas);
  color: var(--ink);
}

.section-dark {
  background: var(--forest);
  color: var(--canvas-white);
}

.container {
  width: min(100% - 40px, 1200px);
  margin-inline: auto;
}

.section-heading {
  max-width: 850px;
  margin-block-end: 42px;
}

.hero-copy,
.map-card,
.section-heading,
.module-card,
.format-card,
.feature-card,
.form-card,
.brief-card,
.playbook-copy,
.playbook-preview,
.contact-copy {
  min-width: 0;
}

.section-heading h2,
.contact-copy h2 {
  margin: 0 0 16px;
  font-family: var(--font-display);
  font-size: 42px;
  line-height: 1.08;
  letter-spacing: 0;
  overflow-wrap: break-word;
}

.section-heading p,
.contact-copy p,
.hero-text,
.hero-subhead {
  margin: 0;
}

.section-heading p,
.contact-copy p {
  color: var(--slate);
  font-size: 18px;
  line-height: 1.55;
}

.section-heading-on-dark p,
.section-dark .contact-copy p {
  color: var(--mist);
}

.section-label {
  margin: 0 0 12px;
  color: var(--edge);
  font-size: 12px;
  font-weight: 700;
  line-height: 1.45;
  letter-spacing: 0;
  text-transform: uppercase;
}

.section-label-on-dark {
  color: var(--mist);
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(360px, 0.86fr);
  align-items: center;
  gap: 56px;
}

.hero h1 {
  margin: 0;
  font-family: var(--font-display);
  font-size: 72px;
  font-weight: 700;
  line-height: 0.98;
  letter-spacing: 0;
  text-transform: uppercase;
}

.hero-subhead {
  margin-block-start: 16px;
  color: var(--canvas-white);
  font-size: 28px;
  font-weight: 700;
  line-height: 1.25;
  overflow-wrap: break-word;
}

.hero-text {
  margin-block-start: 18px;
  max-width: 650px;
  color: var(--mist);
  font-size: 18px;
  line-height: 1.6;
}

.hero .button-row {
  margin-block-start: 32px;
}

.supporting-line {
  margin: 18px 0 0;
  max-width: 660px;
  color: var(--mist);
  font-size: 14px;
}

.map-card {
  background: var(--canvas);
  color: var(--ink);
  border: 1px solid rgba(255, 255, 255, 0.30);
  border-radius: var(--radius-xl);
  padding: 28px;
}

.map-card__header {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  align-items: flex-start;
  margin-block-end: 28px;
}

.map-card__eyebrow,
.format-label,
.preview-topline {
  margin: 0;
  color: var(--edge);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0;
  text-transform: uppercase;
}

.map-card h2,
.map-card h3,
.format-card h3,
.form-card h3,
.playbook-copy h3,
.playbook-preview h3,
.brief-card h3,
.module-card h3,
.feature-card h3 {
  margin: 0;
}

.map-card h2 {
  margin-block-start: 4px;
  font-family: var(--font-display);
  font-size: 38px;
  line-height: 1;
}

.map-card__badge {
  flex: 0 0 auto;
  padding: 8px 12px;
  border: 1px solid var(--border-card);
  border-radius: var(--radius-pill);
  color: var(--forest);
  font-size: 12px;
  font-weight: 700;
}

.map-steps {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.map-steps li {
  min-height: 86px;
  display: grid;
  align-content: space-between;
  padding: 14px;
  border: 1px solid var(--border-card);
  border-radius: var(--radius-lg);
  background: var(--canvas-white);
  color: var(--ink);
  font-weight: 700;
}

.step-number {
  color: var(--edge);
  font-size: 12px;
}

.map-card__footer {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 8px;
  margin-block-start: 20px;
}

.map-card__footer span {
  min-height: 40px;
  display: grid;
  place-items: center;
  border-radius: 12px;
  background: var(--forest);
  color: var(--canvas-white);
  font-size: 12px;
  font-weight: 700;
}

.card-grid {
  display: grid;
  gap: 24px;
}

.four-column,
.tools-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.module-card,
.format-card,
.form-card,
.playbook-preview {
  background: var(--canvas-white);
  border: 1px solid var(--border-card);
  border-radius: var(--radius-lg);
  padding: 24px;
}

.module-card,
.format-card,
.feature-card,
.audience-grid span {
  transition: transform 180ms ease-out, box-shadow 180ms ease-out;
}

.module-card:hover,
.format-card:hover,
.feature-card:hover,
.audience-grid span:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-lift);
}

.icon-circle {
  width: 72px;
  height: 72px;
  display: grid;
  place-items: center;
  margin-block-end: 20px;
  border-radius: 50%;
  background: var(--forest);
  color: var(--canvas-white);
}

.icon-circle svg,
.feature-icon svg {
  width: 30px;
  height: 30px;
}

.module-card h3,
.format-card h3 {
  color: var(--ink);
  font-size: 20px;
  font-weight: 700;
  line-height: 1.3;
}

.module-card p,
.format-card p,
.format-card li {
  color: var(--slate);
}

.module-card p,
.format-card p {
  margin: 12px 0 0;
}

.format-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 24px;
}

.format-card {
  display: flex;
  flex-direction: column;
}

.format-card .format-label {
  margin-block-end: 8px;
}

.format-card h4 {
  margin: 22px 0 8px;
  color: var(--forest);
  font-size: 14px;
  font-weight: 700;
  text-transform: uppercase;
}

.format-card ul,
.check-list,
.playbook-preview ul,
.brief-card ul {
  margin: 0;
  padding: 0;
  list-style: none;
}

.format-card li,
.check-list li,
.playbook-preview li,
.brief-card li {
  position: relative;
  padding-inline-start: 24px;
}

.format-card li + li,
.check-list li + li,
.playbook-preview li + li,
.brief-card li + li {
  margin-block-start: 9px;
}

.format-card li::before,
.check-list li::before,
.playbook-preview li::before,
.brief-card li::before {
  content: "";
  position: absolute;
  inset-inline-start: 0;
  inset-block-start: 0.65em;
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--edge);
}

.format-card .output {
  margin-block-start: auto;
  padding-block-start: 22px;
  color: var(--ink);
}

.timeline {
  display: grid;
  grid-template-columns: repeat(8, minmax(0, 1fr));
  gap: 0;
  margin: 0;
  padding: 0;
  list-style: none;
}

.timeline li {
  min-height: 150px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 18px;
  padding: 20px;
  border: 1px solid var(--dark-border);
  color: var(--canvas-white);
  font-weight: 700;
}

.timeline li:first-child {
  border-radius: var(--radius-lg) 0 0 var(--radius-lg);
}

.timeline li:last-child {
  border-radius: 0 var(--radius-lg) var(--radius-lg) 0;
}

.timeline span {
  color: var(--mist);
  font-size: 12px;
}

.highlight-statement {
  margin-block-start: 28px;
  padding: 24px 28px;
  border: 1px solid var(--dark-border);
  border-radius: var(--radius-xl);
  background: rgba(13, 26, 20, 0.18);
}

.highlight-statement p {
  margin: 0;
  color: var(--canvas-white);
  font-size: 20px;
  font-weight: 700;
  line-height: 1.45;
}

.feature-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 24px;
}

.feature-card {
  padding: 32px;
  border: 1px solid var(--dark-border);
  border-radius: var(--radius-xl);
  background: rgba(13, 26, 20, 0.18);
  color: var(--canvas-white);
}

.feature-icon {
  width: 56px;
  height: 56px;
  display: grid;
  place-items: center;
  margin-block-end: 22px;
  border-radius: 50%;
  background: var(--edge);
  color: var(--canvas-white);
}

.feature-card h3 {
  font-size: 22px;
  font-weight: 700;
}

.feature-card p {
  margin: 12px 0 0;
  color: var(--mist);
}

.section-cta {
  margin-block-start: 34px;
}

.playbook-shell {
  background: var(--canvas-white);
  border: 1px solid var(--border-card);
  border-radius: var(--radius-xl);
  padding: 48px;
}

.playbook-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(360px, 0.78fr);
  gap: 36px;
  align-items: start;
}

.playbook-copy h3 {
  margin-block-end: 16px;
  color: var(--ink);
  font-size: 22px;
}

.playbook-copy p {
  margin: 20px 0 0;
  color: var(--slate);
}

.check-list li {
  color: var(--ink);
}

.playbook-preview {
  margin-block-start: 28px;
  overflow: hidden;
}

.playbook-preview::before {
  content: "";
  display: block;
  height: 10px;
  margin: -24px -24px 24px;
  background: var(--forest);
}

.playbook-preview h3 {
  margin-block-start: 8px;
  font-family: var(--font-display);
  font-size: 36px;
  line-height: 1;
}

.playbook-preview p {
  color: var(--forest);
  font-weight: 700;
}

.playbook-preview ul {
  margin-block-start: 20px;
}

.form-card {
  display: grid;
  gap: 16px;
}

.form-card h3 {
  color: var(--ink);
  font-size: 22px;
}

.form-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
}

.field label,
.checkbox-field label {
  display: block;
  margin-block-end: 7px;
  color: var(--ink);
  font-size: 14px;
  font-weight: 700;
}

.field input,
.field textarea {
  min-height: 46px;
  border: 1px solid var(--border-soft);
  border-radius: 8px;
  background: var(--canvas);
  color: var(--ink);
  padding: 11px 12px;
}

.field textarea {
  resize: vertical;
}

.checkbox-field {
  display: grid;
  grid-template-columns: 20px 1fr;
  gap: 10px;
  align-items: start;
}

.checkbox-field input {
  width: 20px;
  height: 20px;
  margin-block-start: 2px;
  accent-color: var(--edge);
}

.helper-text,
.form-message {
  margin: 0;
  color: var(--slate);
  font-size: 13px;
}

.form-message {
  min-height: 22px;
  font-weight: 700;
}

.form-message.is-success {
  color: var(--forest);
}

.form-message.is-error {
  color: #7b231e;
}

.download-link {
  width: fit-content;
}

.is-hidden {
  display: none !important;
}

.outcomes-grid,
.contact-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(360px, 0.86fr);
  gap: 48px;
  align-items: start;
}

.outcome-statement {
  margin-block-start: 18px !important;
  color: var(--canvas-white) !important;
  font-weight: 700;
}

.brief-card,
.form-card-on-dark {
  border: 1px solid var(--dark-border);
  border-radius: var(--radius-xl);
  background: rgba(13, 26, 20, 0.18);
  color: var(--canvas-white);
  padding: 32px;
}

.brief-card h3,
.form-card-on-dark h3 {
  color: var(--canvas-white);
  font-size: 22px;
}

/* The embedded HubSpot pilot form ships with dark default text, so give it a
   light panel (overriding the on-dark card) to keep it readable. */
#pilot-form {
  background: var(--canvas-white);
  border-color: var(--border-soft);
  color: var(--ink);
}

#pilot-form h3 {
  color: var(--ink);
}

.brief-card ul {
  margin-block-start: 20px;
  columns: 2;
  column-gap: 28px;
}

.brief-card li {
  break-inside: avoid;
  color: var(--mist);
}

.check-list-on-dark li::before {
  background: var(--mist);
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 12px;
}

.audience-grid span {
  display: flex;
  align-items: center;
  min-height: 64px;
  padding: 16px 18px;
  border: 1px solid var(--border-card);
  border-radius: var(--radius-lg);
  background: var(--canvas-white);
  color: var(--ink);
  font-weight: 700;
}

.best-fit {
  margin: 28px 0 0;
  padding: 22px 24px;
  border: 1px solid var(--border-card);
  border-radius: var(--radius-lg);
  background: var(--canvas-white);
  color: var(--ink);
}

.contact-copy .button-row,
.outcomes .button-row {
  margin-block-start: 30px;
}

.form-card-on-dark .field label,
.form-card-on-dark .checkbox-field label {
  color: var(--canvas-white);
}

.form-card-on-dark .field input,
.form-card-on-dark .field textarea {
  border-color: rgba(255, 255, 255, 0.26);
  background: var(--canvas-white);
}

.form-card-on-dark .form-message {
  color: var(--mist);
}

.form-card-on-dark .form-message.is-success {
  color: var(--mist);
}

.site-footer {
  background: var(--ink);
  color: var(--canvas-white);
  padding: 64px 0;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 32px;
  align-items: start;
}

.footer-brand {
  color: var(--canvas-white);
}

.site-footer p {
  margin: 16px 0 0;
  color: var(--mist);
}

.copyright {
  grid-column: 1 / -1;
  margin-block-start: 8px;
  font-size: 13px;
}

@media (max-width: 1023px) {
  .hero-grid,
  .outcomes-grid,
  .contact-grid,
  .playbook-grid {
    grid-template-columns: 1fr;
  }

  .format-grid,
  .audience-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .four-column,
  .tools-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .timeline {
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 12px;
  }

  .timeline li,
  .timeline li:first-child,
  .timeline li:last-child {
    border-radius: var(--radius-lg);
  }
}

@media (max-width: 768px) {
  .site-nav {
    padding-inline: 16px;
  }

  .menu-toggle {
    display: block;
  }

  .nav-menu {
    position: fixed;
    inset: var(--nav-height) 0 auto 0;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 18px 20px 26px;
    background: var(--forest);
    border-block-start: 1px solid rgba(255, 255, 255, 0.18);
  }

  .nav-menu.is-open {
    display: flex;
  }

  .nav-links {
    flex-direction: column;
    align-items: stretch;
    gap: 0;
  }

  .nav-links a {
    display: flex;
    align-items: center;
    min-height: 48px;
    border-block-end: 1px solid rgba(255, 255, 255, 0.14);
    font-size: 16px;
  }

  .nav-actions {
    flex-direction: column;
    align-items: stretch;
    padding-block-start: 18px;
  }

  .nav-actions .button {
    width: 100%;
  }

  .hero {
    padding: 80px 0;
  }

  .section {
    padding: 64px 0;
  }

  .hero h1 {
    font-size: 48px;
  }

  .hero-subhead {
    font-size: 24px;
  }

  .section-heading h2,
  .contact-copy h2 {
    font-size: 34px;
  }

  .feature-grid,
  .format-grid,
  .audience-grid {
    grid-template-columns: 1fr;
  }

  .timeline {
    grid-template-columns: 1fr;
  }

  .timeline li {
    min-height: auto;
  }

  .playbook-shell {
    padding: 28px;
  }

  .brief-card ul {
    columns: 1;
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }

  .footer-links {
    flex-wrap: wrap;
    align-items: flex-start;
  }
}

@media (max-width: 640px) {
  .container {
    width: min(100% - 32px, 1200px);
  }

  .section {
    padding: 48px 0;
  }

  .hero {
    padding: 64px 0;
  }

  .hero h1 {
    font-size: 38px;
  }

  .section-heading h2,
  .contact-copy h2 {
    font-size: 30px;
  }

  .hero-subhead {
    font-size: 22px;
  }

  .hero-text,
  .section-heading p,
  .contact-copy p {
    font-size: 16px;
  }

  .map-card,
  .playbook-shell,
  .brief-card,
  .form-card-on-dark {
    padding: 22px;
  }

  .map-steps,
  .map-card__footer,
  .form-grid,
  .four-column,
  .tools-grid {
    grid-template-columns: 1fr;
  }

  .map-card__header {
    flex-direction: column;
    align-items: flex-start;
  }

  .map-card__badge {
    white-space: normal;
  }

  .button-row,
  .section-cta {
    align-items: stretch;
    flex-direction: column;
  }

  .button-row .button,
  .section-cta .button,
  .form-card .button {
    width: 100%;
  }

  .brand-main {
    font-size: 22px;
  }
}

@media (max-width: 480px) {
  .hero h1 {
    font-size: 32px;
  }

  .section-heading h2,
  .contact-copy h2 {
    font-size: 28px;
  }

  .module-card,
  .format-card,
  .form-card,
  .playbook-preview,
  .feature-card {
    padding: 20px;
  }
}
.pilot-card { background-color: #ffffff; color: #1f2d3a; }
@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }
}